A sports betting company was founded in Vienna in the late 1990s. Initially called Betandwin, the brand name was shortened only nine years later to a more optimal and now recognisable form. At the same time, Bwin became the title sponsor of Real Madrid, increasing its customer base to 20 million worldwide.
Our aim today is to analyse all important areas of the bookmaker's activities in the UK market. We will also give an interim assessment as of August 2022 for each of the points.
Official Bwin website
The design of the online Bwin website features a combination of three colours: black, white and yellow. The menu categories are laid out well, so that users aren't forced to look long and hard for the most important sections. The most popular sports are duplicated at the top and left hand side.
The site also has two independent scroll bars, one of which includes in-play mode and the section with the left menu, while the other deals with media search, accas generator, betting coupon and widget with current bonus banners. It is a welcome development that, unlike many competitors, Bwin does not obscure much of the screen with bonuses. This clearly demonstrates that the bookie does not want to be intrusive when it comes to promotional campaigns and fully respects its customers.
You can bet on political events (elections, results of debates, referendums), television shows (Oscars, Masterchef, etc.) and other cultural and social events which have an expiry date of a year or more, on the site and the mobile app of the betting company.
The bookmaker allows its clients to control their own spending with a special programme called GamBan. If you are not fully satisfied with the functionality, you can manually set daily, weekly and monthly limits for your account using a special menu option on Bwin. A UK Gambling Commission licence also ensures that the bookmaker has all the software in place to safeguard their customers' funds and personal details.
Welcome Bonus from Bwin
When it comes to the welcome bonus, Bwin is perhaps the least loyal to UK customers, amongst all the local bookies that make the list of market-leading companies. The fact is that the size of the starting freebet is only £20, and you can earn it not only for bets of £10, and up to 20 pounds. That is essentially the "100% bonus on your first deposit" offer that was popular a few years ago.
There are also a number of restrictions when it comes to wagering the terms of Bwin's welcome offer. Firstly, you cannot use the horse racing betting markets. Secondly, a qualifying bet must be of the express type, with a minimum of three events, and with odds of at least 1.50 each.
It is not simply the case that Bwin does not have any promo codes as of today (11th Aug 2022) but this is in principle company policy. We cannot, however, rule out the possibility of there being a promo code in the future.
Offers for current clients
The number and specifics of the bonuses for current Bwin customers are changing constantly and there are currently three to choose from. Please note, you cannot take part in any of the other offers, including the welcome bonus.
With the bet builder for the UK version of Bwin, you can also use the markets for sports that are popular in the USA. Baseball, American football and NBA, NHL, for example, can be used in this promotion.
Bwin's Acca extended
The bookmaker offers improved prices on a number of events that are accepted as part of the acca betting promotion. This is a small but important advantage for betting fans.
Best Odds Guaranteed from Bwin
This offer is only valid on the horse racing markets. It is often the case that your favourite in a race has floating odds. As a result, odds can vary widely depending on when you place your bets. Being able to place a bet before 9:00 AM on race day, you are guaranteed to get the highest value on your market if it falls under the BOG offer.
There is no VIP programme, or loyalty club, with this company. Only online casino and poker enthusiasts are offered these bonus mechanisms.
Mobile App of Bwin
Mobile apps for iOS and Android are available for free download from the bookmaker's main website. It is even easier to download when you visit the mobile version on your smartphone. The installation does not take long and the software will not consume the memory of your gadget mercilessly.
An overview of the bookmaker's site would not be complete without additional features. Bwin has a number of features which make it stand out from the crowd. However, we'll look at the standard features first as we've looked at the innovations elsewhere above.
Live Streaming from Bwin
Live streaming will be available as long as you have an account balance which is greater than zero. If you do not want to scroll down the line and look for the TV special icons, simply use the live stream finder in the top right hand corner. It's located just above the game coupon.
Importantly, this is not just an option from our bookmaker's list of services but also a partial early betting option. It is a versatile bankroll control feature which has proven itself in recent years.
A good line-up of odds, especially in LIVE, is one of Bwin's best betting odds. The company also benefits from a functional and very stylish website and a good mobile app adapted to modern user requirements.
The disadvantages of the bookmaker company on the UK market are its weak bonus policy. Especially the welcome bonus, which, to put it mildly, is not impressive. Also not conducive to the growth of popularity of the bookie among professional bettors regular cutting of maximums especially successful punters.