Bwin review 2023: Is the best bookmaker for betting in England?

A sports betting company was founded in Vienna in the late 1990s. Initially called Betandwin, the brand name was shortened only nine years later to a more optimal and now recognisable form. At the same time, Bwin became the title sponsor of Real Madrid, increasing its customer base to 20 million worldwide.

Our aim today is to analyse all important areas of the bookmaker's activities in the UK market. We will also give an interim assessment as of August 2023 for each of the points.

Official Bwin website

The design of the online Bwin website features a combination of three colours: black, white and yellow. The menu categories are laid out well, so that users aren't forced to look long and hard for the most important sections. The most popular sports are duplicated at the top and left hand side.

The site also has two independent scroll bars, one of which includes in-play mode and the section with the left menu, while the other deals with media search, accas generator, betting coupon and widget with current bonus banners. It is a welcome development that, unlike many competitors, Bwin does not obscure much of the screen with bonuses. This clearly demonstrates that the bookie does not want to be intrusive when it comes to promotional campaigns and fully respects its customers.

Autrait Betting

You can bet on political events (elections, results of debates, referendums), television shows (Oscars, Masterchef, etc.) and other cultural and social events which have an expiry date of a year or more, on the site and the mobile app of the betting company.

Security methods

The bookmaker allows its clients to control their own spending with a special programme called GamBan. If you are not fully satisfied with the functionality, you can manually set daily, weekly and monthly limits for your account using a special menu option on Bwin. A UK Gambling Commission licence also ensures that the bookmaker has all the software in place to safeguard their customers' funds and personal details.

Welcome Bonus from Bwin

When it comes to the welcome bonus, Bwin is perhaps the least loyal to UK customers, amongst all the local bookies that make the list of market-leading companies. The fact is that the size of the starting freebet is only £20, and you can earn it not only for bets of £10, and up to 20 pounds. That is essentially the "100% bonus on your first deposit" offer that was popular a few years ago.

There are also a number of restrictions when it comes to wagering the terms of Bwin's welcome offer. Firstly, you cannot use the horse racing betting markets. Secondly, a qualifying bet must be of the express type, with a minimum of three events, and with odds of at least 1.50 each.

Promo codes

It is not simply the case that Bwin does not have any promo codes as of today (11th Aug 2023) but this is in principle company policy. We cannot, however, rule out the possibility of there being a promo code in the future.

Offers for current clients

The number and specifics of the bonuses for current Bwin customers are changing constantly and there are currently three to choose from. Please note, you cannot take part in any of the other offers, including the welcome bonus.

Bet Builder

With the bet builder for the UK version of Bwin, you can also use the markets for sports that are popular in the USA. Baseball, American football and NBA, NHL, for example, can be used in this promotion.

Bwin's Acca extended

The bookmaker offers improved prices on a number of events that are accepted as part of the acca betting promotion. This is a small but important advantage for betting fans.

Best Odds Guaranteed from Bwin

This offer is only valid on the horse racing markets. It is often the case that your favourite in a race has floating odds. As a result, odds can vary widely depending on when you place your bets. Being able to place a bet before 9:00 AM on race day, you are guaranteed to get the highest value on your market if it falls under the BOG offer.

There is no VIP programme, or loyalty club, with this company. Only online casino and poker enthusiasts are offered these bonus mechanisms.

Mobile App of Bwin

Mobile apps for iOS and Android are available for free download from the bookmaker's main website. It is even easier to download when you visit the mobile version on your smartphone. The installation does not take long and the software will not consume the memory of your gadget mercilessly.

Additional features

An overview of the bookmaker's site would not be complete without additional features. Bwin has a number of features which make it stand out from the crowd. However, we'll look at the standard features first as we've looked at the innovations elsewhere above.

Live Streaming from Bwin

Live streaming will be available as long as you have an account balance which is greater than zero. If you do not want to scroll down the line and look for the TV special icons, simply use the live stream finder in the top right hand corner. It's located just above the game coupon.

Cash Out

Importantly, this is not just an option from our bookmaker's list of services but also a partial early betting option. It is a versatile bankroll control feature which has proven itself in recent years.

Final say

A good line-up of odds, especially in LIVE, is one of Bwin's best betting odds. The company also benefits from a functional and very stylish website and a good mobile app adapted to modern user requirements.

The disadvantages of the bookmaker company on the UK market are its weak bonus policy. Especially the welcome bonus, which, to put it mildly, is not impressive. Also not conducive to the growth of popularity of the bookie among professional bettors regular cutting of maximums especially successful punters.

No matter what device you are using (mobile phone, tablet or computer), every page on the Bwin website or mobile app will be redirected to the home page. The homepage is the easiest place to start. The registration button is on the top right and when you click on it, you will see a form to be filled in.

At the start you should enter your country of residence, first and last name as well as your job title. In step 2 you should make up a username and password, which must be unique. If there are any duplicates, the system will immediately warn you by highlighting the relevant fields in red. Also, you must specify your preferred currency of account (GBP, USD, EUR) and your date of birth, which will help the bookie office immediately determine the age of their potential client.

A click on the button "continue to step 3" redirects the user to a page where the user specifies his home address in detail and leaves a telephone number for feedback. This is also where it is possible to opt-in or opt-out of the Bwin newsletter in various ways. It is, however, compulsory to enter your e-mail address, as it will be useful for verification later on. At the end of the process, simply click on the yellow button labeled "Create my account".

The e-mail with the verification link will be sent by the bookmaker to the e-mail address of the new client. After following the link in a special window colour pictures of the documents confirming the identity and the place of permanent residence have to be added.

Restrictions on registration

Only adult residents of the United Kingdom are permitted to use Bwin. If you are from another region, separate platforms are available for your geographical area.

The pre-event odds line is probably the biggest strength of the Bwin betting community. There are more than 30 different sports, all of which offer a broad and informative betting line-up, even against some of the bigger leagues and tournaments.

The minimum betting amount of 50 pence is a nice touch. But the bookmaker office also actively monitors the situation with the maximums, and if you are successful in one of the markets for several weeks in a row, it will reduce them.

When analyzed on an overround basis, Bwin bookmaker's margin for British bettors is 7-8%. We are talking about popular football matches, which is above average but still not crucial for a successful professional game.

LIVE betting mode

In-play mode, the bookmaker has a lot to offer to its customers with a huge number of extra features. Betting is available both in the desktop version as well as the mobile application. There is a match centre with a high level of graphics, live streaming of most events, as well as updates of the line every second with current changes. At the same time, the margin on the line when going to LIVE is also under 8%, which is very good.

Online, you can also access detailed statistics on the events that have come to the bettor's attention. The Multi View feature allows you to view two matches simultaneously.

Betting on esport

There are plenty of dedicated bookies currently offering quality lines on League of Legends and other popular esports disciplines. But at Bwin, computer games fans have plenty to collect when it comes to betting as well. Competitive odds, a wide line and plenty of quality markets in both pre-match and in-play.