Sportingbet, founded by Mark Blandford in 1997, has been through a lot since then. Including banning its boss from any gambling business in the US state of Louisiana. But since 2012, the betting brand has found a new life, being actually absorbed by the reputable bookmaker William Hill.
However, the task of our review is to analyse exclusively the betting product of Sportingbet. And with a focus on the domestic UK market. Therefore, if you want to know as many important details as possible, which is sure to confront the customer, do not pass it by.
Official website of Sportingbet bookmaker
The home page of the desktop version of the Sportingbet bookie’s website contains all the important elements. The white background will not make the names of the categories and odds clear. In the upper sidebar you'll find a list of available modes, sports, a search box, as well as your favourite odds and bets that have already been added to your betting slip.
The categories with the pre-match line-up by sport are also duplicated on the page on the left. The central zone is exclusively dedicated to LIVE betting and the forthcoming events from the nearest starting time. On the right, a small field is reserved for banners advertising online casinos. If a bet is added to the betting slip, it will be displayed here.
In general, the design catches the eye lack of space in the template of the site. On the other hand, none of the elements on the main page, you can not say that it is superfluous, or takes up a lot of space. Laconic style, high quality colour scheme and high level of usability guarantee Sportingbet users the highest level of comfort when placing bets.
Welcome Bonus from Sportingbet
There are two types of bonus available for new players. You can choose only one of them, or you can refuse the welcome offer altogether. In the case of the £50 freebet for a minimum deposit of £10, you need to read the terms and conditions in detail, which spell out many important nuances.
With a £10 cashback on an unsuccessful first bet of the same amount, things are much simpler. In fact, the two restrictions that are in place here relate to the first bet markets and the customer's place of residence. The user who wishes to get this kind of insurance from Sportingbet must be a resident of the UK or Ireland. Well, and betting on horse racing will not be compensated, after all there are already enough quality bonuses for existing players for this sport.
The normal lifetime of a welcome bonus is 7 days. Also, don't forget that only deposits made with bank cards are eligible for the offer. E-wallets can be used later if you still wish to try out the new customer freebet.
Promo codes
No promo codes are required for new clients participating in the bookmaker's promotions as of July 2023.
Offers for current clients
When you become a Sportingbet betting shop customer, you immediately discover the world of plenty of bonuses for existing customers. In this, the company tries to stay in the trend, but still it is not without its problems. Chief among them is the lack of a coherent loyalty program, or a VIP club, which could be a good alternative. But you can consider the following most common promotions that are sure to be offered to you.
We love accas
The acca football betting variant that a punter wagers at least £10 on during the week allows them to count on a £5 freebet. The limits are as follows - a minimum of four events in a bet related to each other and an odds of 1.50 and above.
Acca Insurance
Another type of insurance for acca fans. Here you will just get your bet back in full if one of the events didn't play out and the rest of the acca is successful. Now the limits concern the number of bets, namely a minimum of five, as well as the same minimum odds, namely 1.50.
Best Odds Guaranteed (BOG)
Sportingbet's Best Odds Guaranteed offers the highest odds for betting on certain markets and sports. It should be understood that each bonus for existing players is available independently of all other bonuses, so if you want to use one, you won't be able to use the others.
Personalised promotions
Sportingbet sends you personalised offers on a regular basis. They depend on both the sporting events calendar and the markets on which you bet most often. The analysts at the bookmaker's office follow all of these points, so they try to satisfy even the most demanding customers.
Bookie’s sportsbook Mobile App
Sportingbet uses a different app for sports betting and online casino services, which can be considered a slight disadvantage. Looking at the situation from a different angle, however, this is even good, because it doesn't distract customers from the specific activity for which they downloaded the mobile app.
The Android and iOS applications are user friendly and the design is stylish, without being overloaded with functional elements, which has a positive effect on the performance of the Sportingbet app.
Additional features
A bookmaker's office that only offers bets without additional features is doomed to fail. In such a competitive market, Sportingbet does quite well, judge for yourself.
Live Video
Quite a quality service the bookmaker offers, and has implemented it relatively recently. Not only football matches, but also table tennis, basketball and even horse racing are available to watch live. All you have to do is top up your account beforehand. With a zero balance you will not be able to open a video broadcast.
Bet Builder
The betting constructor at Sportingbet works unconventionally, with a number of limitations. If you are interested in a match, you have to offer a minimum of 10 odds for it. You will have to use all of them if you are approved by the organizer of the bet. And if one of the markets will be cancelled, the whole bet will be cancelled as well. This feature also has a cap on the maximum amount of money you can win, which is 2500 pounds.
Cash Out
Not all markets are eligible for this feature on the Sportingbet website and mobile app. Also there is no possibility of partial early bet settlement.
Final say
As a conclusion, let us firstly note the shortcomings that we were able to find during the study of Sportingbet service. First of all, questions are raised by the round-the-clock technical support, in particular, by Live-chat. The lack of integration into the cryptocurrency world, as well as the bookmaker's focus on its target audience, however, we will call secondary disadvantages, which are not so critical as of 2023.
The positive aspects of the bookmaker's office include the bonus programme, which concerns both the welcome offer and individual rewards during betting. The favorable odds, the versatile line-up with exclusive markets, as well as the wide spread are also clear advantages to this company. The quality structure of the website and the ease of use of the Sportingbet mobile app deserve only flattering praise.
