Sportingbet review 2023 - mobile app and bookmaker bonuses

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Sportingbet, founded by Mark Blandford in 1997, has been through a lot since then. Including banning its boss from any gambling business in the US state of Louisiana. But since 2012, the betting brand has found a new life, being actually absorbed by the reputable bookmaker William Hill.

However, the task of our review is to analyse exclusively the betting product of Sportingbet. And with a focus on the domestic UK market. Therefore, if you want to know as many important details as possible, which is sure to confront the customer, do not pass it by.

Official website of Sportingbet bookmaker

The home page of the desktop version of the Sportingbet bookie’s website contains all the important elements. The white background will not make the names of the categories and odds clear. In the upper sidebar you'll find a list of available modes, sports, a search box, as well as your favourite odds and bets that have already been added to your betting slip.

The categories with the pre-match line-up by sport are also duplicated on the page on the left. The central zone is exclusively dedicated to LIVE betting and the forthcoming events from the nearest starting time. On the right, a small field is reserved for banners advertising online casinos. If a bet is added to the betting slip, it will be displayed here.       

In general, the design catches the eye lack of space in the template of the site. On the other hand, none of the elements on the main page, you can not say that it is superfluous, or takes up a lot of space. Laconic style, high quality colour scheme and high level of usability guarantee Sportingbet users the highest level of comfort when placing bets.

Welcome Bonus from Sportingbet

There are two types of bonus available for new players. You can choose only one of them, or you can refuse the welcome offer altogether. In the case of the £50 freebet for a minimum deposit of £10, you need to read the terms and conditions in detail, which spell out many important nuances.

With a £10 cashback on an unsuccessful first bet of the same amount, things are much simpler. In fact, the two restrictions that are in place here relate to the first bet markets and the customer's place of residence. The user who wishes to get this kind of insurance from Sportingbet must be a resident of the UK or Ireland. Well, and betting on horse racing will not be compensated, after all there are already enough quality bonuses for existing players for this sport.

The normal lifetime of a welcome bonus is 7 days. Also, don't forget that only deposits made with bank cards are eligible for the offer. E-wallets can be used later if you still wish to try out the new customer freebet.

Promo codes

Welcome Bonus from Sportingbet

No promo codes are required for new clients participating in the bookmaker's promotions as of July 2023.

Offers for current clients

When you become a Sportingbet betting shop customer, you immediately discover the world of plenty of bonuses for existing customers. In this, the company tries to stay in the trend, but still it is not without its problems. Chief among them is the lack of a coherent loyalty program, or a VIP club, which could be a good alternative. But you can consider the following most common promotions that are sure to be offered to you.

We love accas

Offers for current clients

The acca football betting variant that a punter wagers at least £10 on during the week allows them to count on a £5 freebet. The limits are as follows - a minimum of four events in a bet related to each other and an odds of 1.50 and above.

Acca Insurance

Offers for current clients

Another type of insurance for acca fans. Here you will just get your bet back in full if one of the events didn't play out and the rest of the acca is successful. Now the limits concern the number of bets, namely a minimum of five, as well as the same minimum odds, namely 1.50.

Best Odds Guaranteed (BOG)

Sportingbet's Best Odds Guaranteed offers the highest odds for betting on certain markets and sports. It should be understood that each bonus for existing players is available independently of all other bonuses, so if you want to use one, you won't be able to use the others.

Personalised promotions

Sportingbet sends you personalised offers on a regular basis

Sportingbet sends you personalised offers on a regular basis. They depend on both the sporting events calendar and the markets on which you bet most often. The analysts at the bookmaker's office follow all of these points, so they try to satisfy even the most demanding customers.

Bookie’s sportsbook Mobile App

Sportingbet uses a different app for sports betting and online casino services, which can be considered a slight disadvantage. Looking at the situation from a different angle, however, this is even good, because it doesn't distract customers from the specific activity for which they downloaded the mobile app.

The Android and iOS applications are user friendly and the design is stylish, without being overloaded with functional elements, which has a positive effect on the performance of the Sportingbet app.

Additional features

A bookmaker's office that only offers bets without additional features is doomed to fail. In such a competitive market, Sportingbet does quite well, judge for yourself.

Live Video

Additional features

Quite a quality service the bookmaker offers, and has implemented it relatively recently. Not only football matches, but also table tennis, basketball and even horse racing are available to watch live. All you have to do is top up your account beforehand. With a zero balance you will not be able to open a video broadcast.

Bet Builder

The betting constructor at Sportingbet

The betting constructor at Sportingbet works unconventionally, with a number of limitations. If you are interested in a match, you have to offer a minimum of 10 odds for it. You will have to use all of them if you are approved by the organizer of the bet. And if one of the markets will be cancelled, the whole bet will be cancelled as well. This feature also has a cap on the maximum amount of money you can win, which is 2500 pounds.

Cash Out

Cash Out

Not all markets are eligible for this feature on the Sportingbet website and mobile app. Also there is no possibility of partial early bet settlement.

Final say

As a conclusion, let us firstly note the shortcomings that we were able to find during the study of Sportingbet service. First of all, questions are raised by the round-the-clock technical support, in particular, by Live-chat. The lack of integration into the cryptocurrency world, as well as the bookmaker's focus on its target audience, however, we will call secondary disadvantages, which are not so critical as of 2023.

The positive aspects of the bookmaker's office include the bonus programme, which concerns both the welcome offer and individual rewards during betting. The favorable odds, the versatile line-up with exclusive markets, as well as the wide spread are also clear advantages to this company. The quality structure of the website and the ease of use of the Sportingbet mobile app deserve only flattering praise.



Cadastro w BC

In order to create a betting account at the Sportingbet bookmaker's office, a client will have to state his personal details, the place of residence and also his age. The latter will be identified by the exact date of birth of the person. Don't forget to specify your gender as well, which will affect the evaluation of the relevance of the promo campaigns in the future.

In the second step, the user needs to provide their contact details, as well as their personal home address. These details will be checked later on, so don't cheat or cheat - it will save your nerves and finances.

In general, the registration process is not difficult, it is similar to setting up an account at any other bookmaker's office. Do not forget to think up a strong password, using letters of the Latin alphabet in different registers and Arabic numerals. Also make sure you do not make any mistakes during the registration.

Restrictions on registration

Citizens of other countries will not be able to register on the website of the official bookmaker of Great Britain. Also access is blocked to customers who are underage, but in this matter Sportingbet relies solely on the integrity of people registering. At least until their identity has been verified…

Restrictions on registration

Verifing methods

From the moment you create your account you will need verification. This is a mandatory procedure if you wish to receive cash payouts to external accounts. If requested by the technical department of the bookie, photos of your personal and payment documents must be presented in high quality. All four corners of the documents must be visible on the photo; in this case there will be no questions and the client will be identified on the first try.


For UK players, the Sportingbet betting company offers the following deposit methods with a minimum amount of £10:

  • Debit bank cards VISA, MasterCard; Maestro:
  • PayPal;
  • PaySafeCard;
  • MuchBetter;
  • Trustly.

In all systems there are no additional fees, and the waiting time for money in the gaming account rarely exceeds one minute. The same applies to payouts, which will be available to the user after successful verification. The minimum and maximum amounts are not set; in fact, all these parameters depend on your reputation on the bookmaker's website. Or you will need to discuss the limits with the technical support staff additionally, if they do appear over time.

Another restriction for the payout of funds from your account concerns the depositing method - they must be the same. It is imperative that you withdraw 100% of your deposit by betting, only then can you request a withdrawal from Sportingbet.

Quantidade mín.
Quantidade máxima
Hora de entrada

Linha pré-jogo

Conveniently, falling odds on the site of the Sportingbet betting company are highlighted in red and rising odds in green, which immediately draws your attention. By the way, each client can adjust the type of quotation at his own discretion, as he is used to.

The markets themselves refer to 36 sports, taking into account virtual ones. Virtual tennis or virtual football should not be confused with esports disciplines. For these (CSGO, Dota 2) there is a separate menu category and additional markets.

Among the original offline sports disciplines, for example, there are bendy, floorball and Nordic combined, whose fans you are unlikely to find in large numbers. But Sportingbet also tries to meet the demands of even these units among its potential customers. The average margin is no higher than 5-7% on popular UK markets like football or rugby.

Line analyses - odds & markets

LIVE betting mode

The in-play mode odds line-up is not much inferior to the pre-match one. And the size of the odds won't leave you disappointed. The margin does not rise up at all and in some cases it even goes down, which is a direct result of the bookmaker's desire to get the customers involved in more active betting.

Limits are also no problem, as long as the bettor is conscientious and does not engage in illegal betting methods. At least there are no complaints from real Sportingbet customers about cutting the maximum betting amounts on the internet.

Betting on esport

Betting on esport

If you compare it with other bookmakers, Sportingbet has a weak line on cybersport disciplines. Firstly, the breadth of coverage does not stand up to competition. Secondly, the margin often exceeds 8%, and this is unlikely to suit professional bettors.


There are three methods of contacting the bookmaker's technical support team. One of the popular ones is the online chat. However, there are two nuances in its operation that we think are important. Firstly, the chat is not open 24 hours a day, at 9:00pm it stops working and you will get an answer not earlier than 9:00am the next day at best. Secondly, there are questions about the quality of the responses themselves - clearly a bot is working, which is far from always ready for detailed questions that require imagination.

As for the phone calls, they are international. You can reach them from Canada, for example. You can also get an answer to your email quite quickly, as is the case with this method of communication. You will get an answer from Sportingbet staff within an hour. They work in different languages including English, Spanish, German and Portuguese.

Contatos de atendimento ao cliente

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Perguntas e respostas

🎲 Is it possible to use the bookmaker's official social networks as a support service?

This way of contacting customers has not yet been implemented at Sportingbet.

🎲 How many languages does the bookmaker's website support?

The Sportingbet online resource is available in English, Spanish, Portuguese, Dutch and Italian.

🎲 How many sports are available for betting?

Almost 40 kinds of sport, among them there are virtual sports on which you can bet according to the results of the special simulator. Additionally, bookmaker's clients have an opportunity to bet on cybersports.

🎲 How many times does the bookmaker increase the amount of the first bet?

Depending on what type of welcome offer the client chooses. It can be a 5-fold increase (freebet), or just a 100% cashback on failure of the first bet. In both cases, the starting deposit should be no more than £10.

🎲 Can I use more than one bonus at the same time?

No, if you take part in one of the bonuses, the rest will be automatically blocked. Sportingbet periodically prepares personalised promotions for existing customers.

Artur Kislichenko Artur Kislichenko
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