Unibet UK - Sports Betting Review: free bet – promo code and other bonuses (2023)

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Unibet has been active in the sports betting market for more than twenty years and continues to develop steadily. The first steps were taken in the Scandinavian Peninsula. On the UK territory, the bookie appeared in the status of a betting consultant, working in telephone mode. But quickly enough, the website also began operating, which over time has grown into one of the leading representatives of the UK betting market.

As of July 2023, Unibet has a client base of over 1.5 million users. The company has been awarded several times at the EGR Awards, mostly for their industry success, but also for their continuing growth in online casino, slots, poker, and even bingo. The entire structure has a financial turnover of three quarters of a billion pounds and a total workforce of 1,400 people.

The success of the Unibet betting company is inextricably linked with close partnerships. The organisation financially supports football clubs such as Southampton, Derby County, Middlesbrough, Leeds United, and Preston North End. The bookmaker is also a sponsor of the prestigious horse derbies and Premier League darts. Today's review will show you the basics on how to register a betting account at Unibet and experience the ins and outs of dealing with the bookmaker.

Unibet Welcome Bonus

Unibet Welcome Bonus

This bookie is offering a very generous welcome bonus to new players compared to the competition in the UK. The bottom line is that your first wager of £10 gives you a 100% free bet. And that's regardless of its outcome. The maximum limit of the freebet amount is 40 pounds, also a new customer of the bookmaker gets £ 10 for online casino services. Admittedly, you have to roll them in 35 times before the betting, after which it's problematic to stay in the black.

With sports betting, on the other hand, things are much easier. You will also have seven days to wag the Welcome Bonus. The minimum betting odds are 1.40, as is the case with the qualifying bet made earlier. If you're an accas fan, each event in the chain must meet the minimum odds requirement and the bet itself will be treated as a single bet. You only need to place three sports bets to access the bonus funds and be able to withdraw!

Offers for current clients

The three most consistent bonuses for UK bettors can be identified in this thread:

  • Multi Boost. Gives a maximum of 15% cashback on accumulator bets; Get up to 15% extra on your multi bets.
  • Extra Place Specials. A special offer for horse racing fans, the opportunity to earn a bonus seat on selected races during the calendar week;
  • In-play Free Bet Club. A 100% freebet for a minimum of five bets of £10 or more within seven days. Wagers must be placed in LIVE mode only.

Promo code

In some cases, you can take advantage of extra opportunities by using a promo code from Unibet. This is not permanent, but if you get a good deal, you may qualify for a discount.

Bookmaker Mobile App

Unibet's mobile betting app tries to keep up with the times by using Touch ID for access. That said, there are some downsides associated with not being the fastest.

There are buttons in the mobile version of the site (accessed via a smartphone browser) to directly navigate to the most popular markets, as well as a search bar on each page. This makes navigation easier, which together with the recognisable white and green design leaves a pleasant impression.

Additional features

Additional features

Unibet's consulting work during its formative stages is reflected in the content of the online resources, which are full of statistics as well as additional features. We don't want to overwhelm you with too much information - on the contrary, we use these functions to help you place your bets.

The statistics section is available for European football fans above all. It is of the highest quality and analyzes not only the teams' form, but also individual players' injuries. You can watch the video broadcasts, but not for all sports and not for all games in them. The bookmaker also has a betting constructor, but it is similar to  betting exchange. You place the desired market through a special community and wait until your request is satisfied.

Special mention should be made of the Match Insights feature, which users call almost the main advantage of Unibet compared to its competitors. Its essence is that the bookmaker allocates a separate line of bets along with their mathematical justification. This saves a lot of time for analysis. It is true that this function is not available for all sports.


The main competitive advantage of Unibet over other UK bookmakers is considered to be the in-depth statistics, which are free on the website and mobile app. The bonus policy has also improved and the sheer number of offers is substantial, which only adds to the overall score.

The downside is the mobile app, which could have been a lot more functional and quicker to use. But this is a fixable matter, which is what all existing Unibet customers are hoping for.



If you are determined to become a Unibet customer, follow the steps below to create your account:

  • Use the browser of your personal computer or smartphone to log in to the website. Or download the official mobile app of the bookie in the free access;
  • In the upper right corner, select the "Registration" button;
  • Fill in the form with your personal details;
  • Tick the box if you would like to receive Unibet news and updates on bonus offers, or if you do not want to receive them;
  • Familiarize yourself with the bookmaker's terms and conditions and then leave a tick in the special box;
  • Click the "Continue" button to make sure all the details you have entered are correct;
  • If you wish, you can choose the method of depositing money to your account, or you can do it later.

In order not only to make deposits, but also to be able to withdraw your earnings through external details, go through a verification procedure. It consists of uploading colour photos of your documents (passport, driving licence, utility bill, bank statement for the last quarter) in high quality to the servers of the betting company. All four corners as well as the information in the photo must be clearly visible. Confidentiality is ensured by the company and by state-of-the-art encryption and data protection methods. The document verification process takes three to five days. In the case of a positive verdict, the client is able to withdraw the money.


The Unibet bookmaker has set a minimum deposit method of £5 for most methods of payment, although at this amount the customer will lose the opportunity to use the welcome bonus. Deposits can be made by bank transfer, debit or credit cards such as VISA/MasterCard/Maestro as well as PaysafeCard, VISA Electron, Trustly, Neteller and Skrill. In most cases, the crediting of money to the gaming account is instant, but the payments can wait for three to five banking days. Also, do not forget that the payment is made through the same channel that was used to deposit previously. You must verify your gaming account beforehand.

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Linha pré-jogo

Line analyses - odds, markets, prices

In the pre-match betting mode on the website and in the Unibet mobile app about 35 sports are displayed. On the left side of the menu you will find the matches that have not yet started, and in the centre the odds for the events available in LIVE mode can be analysed.

Football, UFC, horse racing and cricket are well covered, with over 100 markets on popular teams. American disciplines are also supported, represented on the bookmaker's website by the leading professional leagues (NFL, MLB, MLS, NHL, NBA). In addition, attention is also given to exotic disciplines such as chess, bandy and squash.

The margin at Unibet has changed and in 2023 is competing with the best in the market at 3-5% on average.

LIVE betting mode

The important thing in in-play mode is that the statistics for football matches are available. The margin level rises slightly but not critically. Also worth mentioning is the good coverage and the availability of markets that are relevant after the starting whistle.


On the Unibet Community page, you can get advice from our more experienced bettors or find out what the tipsters think about the particular match. If you have a technical question, you can get it by phone, email or live chat. Alas, many users complain about the slow response time of the consultants, so there is still a lot of work for the bookmaker office in this area.

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Perguntas e respostas

🎲 What is the welcome bonus at Unibet?

New customers can get a £40 betting freebet and another £10 as a bonus for online casino services. The wagering in the first case is at odds of 1.40, while the second requires a 35x wager.

🎲 Is a promotional code required to register on the site?

From time to time it is required for additional bonuses, but most of the time registration is available without a promo code. It does not affect participation in the introductory bonus offer.

🎲 Can I prove my identity with my driving licence?

This document is suitable for verification, after successful completion of which the client is able to withdraw funds.

🎲 Do the Unibet bookmaker have markets on MLB?

Yes, baseball betting odds are available in both prematch and LIVE betting modes.

🎲 What is the principle of the Match Insights feature?

In-depth match statistics, published right next to the line, which is very handy for analysis. It is not available for all events.

Artur Kislichenko Artur Kislichenko
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