William Hill Review - An honest and comprehensive review of William Hill [2023]

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William Hill has been running a bookmaker in the United Kingdom since 1934. The most interesting thing is that the year it was founded, gambling was forbidden in the country. That is why the first steps of the company to accept bets were made illegally. Nevertheless, this fact did not prevent it from becoming a flagship in its field and gaining maximum brand recognition at the beginning of the 21st century.

In this review we will try to tell in detail about everything that lives William Hill bookie in 2023, and what to expect its customers in the near future. Below visitors to our website will be able to find out what bonuses are waiting for them on the company website, how to register an account and make a bet, as well as whether to use the additional features that the company offers its customers. Finally, at the end of the site, we would like to answer some of the most frequently asked questions.

Official site of William Hill bookmaker

There are 17 different languages available. A little old-fashioned design saves the resource white colour scheme, which still looks quite stylish and modern. Use a resource nice, the interface is understandable at an intuitive level. 
The slider at the top of the layout promptly informs about all important promotions and current bonuses. The sign-up button is also not to be missed due to the fact that it is backlit in contrast.

William Hill Welcome Bonus

William Hill Welcome Bonus

This bookmaker is offering its new customers a welcome bonus of three times the deposit amount. It comes in the form of two £15 freebet tokens. Restrictions concern the minimum amount of the first deposit (£10) and the odds for a qualifying bet (minimum 1.50). Also note that you should wager the whole amount, i.e. at least £10.

Only deposits made using VISA, MasterCard and Maestro debit cards can take part in the promotion for new punters. Customers have 30 days to use the tokens from the date they are credited. All sports betting markets are available for this purpose. Only after completing all the conditions and rules for the bonus, new players will be able to withdraw the financial profits earned with it.

Promo code

In order to get the Welcome Bonus it is important to give promo code H30 during the registration. You can also do that with the William Hill mobile app.

Offers for current clients

Promotions and regular bonuses for regular customers are a niche in which the bookie William Hill excels. Therefore, it is worth taking a closer look at what promotional campaigns took place in 2023 and perhaps the betting operator will come up with something original by the end of this year.

Bet Boost from William Hill

This bonus only applies to bets on horse racing and greyhound races. It is an opportunity to improve three odds per day on markets chosen by the customer. The maximum bet limit for this promotion is £20.

The Tennis and Cricket in-play insurance promotion

William Hill's Insurance promotion is available for the in-play tennis and cricket markets. For unlucky single bets of up to £100 on these sports, the bookmaker will return 10% of your winnings as a freebet.

BOG for horse racing

This offer is ideal for betting on horse racing, which offers extra insurance. The guaranteed maximum betting odds offer a huge bonus, even in comparison to other online bookies in the UK.

Flash odds promotion

A chance to make some extra money with your LIVE betting. The special thing about flash odds from William Hill is that they appear in a flash and then disappear just as quickly, affecting only certain events in the game for a few minutes.

Bookmaker Mobile App

Bookmaker Mobile App

For those customers who create their account from the mobile app, William Hill is offering an exclusive welcome bonus with promo code N40. Already from the name it is clear that the size of the freebet is increased compared to the usual bonus for new customers.

William Hill mobile app is very fast and has a good usability. You can download it for your platform for free on the AppStore and Play Market.

Additional features

There are two extra features, which are a definite plus for the bookmaker. The first is the betting constructor and the second is the cashout, which also works on a partial basis:

  1. In order to offer the William Hill bookmaker your odds, create a tweet with the hashtag #YourOdds. As soon as possible, representatives of the betting operator will contact you and tell you whether they can provide your offers in the current event line;
  2. The early betting calculation works very simply. You need to mark the green marker in your coupon, after which the bookie will have to notify you as to whether cash out is available for the specific event and market. Also in some coupons a partial cash out will be available, which means that you will only take out a fraction of your total bet with the odds offered.


In order to have access to live video streaming on William Hill TV you will not only need to have a positive account balance but also the bets placed within the last 24 hours.

William Radio

A big help when betting during a match is the William Radio feature, which brings together three of the UK's leading sports radio stations. The professional commentary is valuable for punters who aren't yet familiar with the sport.


The overall summary of the William Hill bookmaker is more than satisfactory. The company keeps up to date and tries to implement the slightest customer requests quite promptly. The bookmaker's website and mobile app are not only conservative in appearance, but also modern in content. The functionality stays at a high level, the bonus policy is excellent. Promotions for new users and existing customers are always up-to-date and are therefore rated "excellent" by UK bettors.



Cadastro w BC

There are two steps involved in the process of setting up a live account at the bookmaker's site. The first stage requires the punter to fill in their personal details (name, date of birth, home address, email address and mobile number). After that a window will become available for entering a username and password, which must also be made up, taking into account the norms of originality.

The second step is verification. It requires uploading colour copies of documents confirming the identity and place of residence. You will also need to come up with a secret question, the answer to which only you know. This serves as an extra security measure. It is also recommended to set daily, weekly and monthly financial limits as part of Responsible gambling.

Restrictions on registration

They had a very strict privacy policy which means bookie will monitor all IP's from which you register. In other words, if someone else has previously set up an account at William Hill from your home computer, this could be a reason for not taking part in the welcome bonus offer. So do take this point seriously.


Recarregando sua conta

In April 2020, in the midst of the coronavirus pandemic, the UK government introduced a rule of law that banned credit card deposits into betting shops' accounts. Only VISA, MasterCard and Maestro debit accounts can be used for deposits, with the minimum for this method being £5.

PayPal, Neteller, Skrill - all these electronic payment methods allow you to deposit into your personal account from £10. The maximums are lower than with debit cards, for example, PayPal allows you to deposit a maximum of £5,500 at a time.

With PaySafeCard, a William Hill customer will be able to make a deposit of £5. But the maximum in this case is ridiculous and amounts to £250. Up to £10,000 can be deposited using Trustly and Neosurf e-wallets. Ten times that amount can be deposited by bank transfer. But the deposit minimum for this method is also quite high, £25.

There is an interesting bonus from William Hill regarding withdrawals. Even if the desired payout amount is less than the allowable limit, it can still be successfully withdrawn if it is 100% of the remaining balance of the customer's account. That way, a notional £24 won't get stuck in the gaming account and that money doesn't have to be bet against your wishes. Don't forget that before you can withdraw, you must not only verify your gaming account, but also place the entire deposit amount on your bets. However, you may only make a withdrawal through the same channel you used for depositing.

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The bookmaker William Hill publishes odds for events in 34 different sports. As of Summer 2023, these include popular esport disciplines that receive serious attention. The odds on the bookmaker's website and mobile app are quite competitive with a margin of 4-5%.

The bookmaker's functionality allows you to choose a different display of odds, depending on your habits. There are options for European quotes, American and regular fractions. The minimum bet is 0.3 pence, and the maximums depend on both the market and the sport, as well as the customer's personal history on the bookmaker's website.

As well as traditional sports and modern esport disciplines, William Hill allows you to bet on social and political events. There is also a line on TV shows and popular awards, such as the Grammy Awards or the Oscars.

LIVE betting mode

In-play at the bookmaker William Hill there are usually more than 1000 markets available, including the championships in the minor leagues. Comfortable graphics allows you to follow the matches and make bets based on the latest statistics from verified official sources.

Cyber sports disciplines such as CSGO, Call of Duty, League of Legends, Dota 2, Overwatch and Rainbow Six are available in both pre-match and in-play modes. The listings aren't the widest, but still enough to make betting fans feel at home.


The betting company is willing to offer 24/7 help to its customers all year round. There are four channels of communication - telephone, e-mail, Live Chat and official accounts of the bookmaker in popular social networks.

It is important to point out that e-mail requests will only be accepted if your address has previously been used to register with William Hill. Let's put it as a small disadvantage to the bookie that it is not keen to help potential customers who are experiencing problems already at the registration stage through this channel.

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Perguntas e respostas

🎲 Will new customers who register their account via a mobile app rather than the bookmaker's official website be able to claim the Welcome Bonus from William Hill?

Regardless of the method of registration and the software components used for this purpose, every new customer will be able to receive a bonus if he complies with the terms and conditions of the promotion.

🎲 What are the ways of contacting the technical support team?

You may contact our support team in four ways: by phone, by email, LIVE-chat and official accounts of bookmaker office in social networks.

🎲 What is the minimum deposit amount for William Hill customers?

Depending on the method of depositing money into their account, bookmaker customers can deposit between £5 and £25 into their account. It is worth noting that only those gaming accounts with a first time deposit of £10 or more are eligible to participate in the welcome bonus.

🎲 Is it possible to delete a game account?

Yes, the procedure is quite simple and requires only three clicks. Click on your account balance, select 'Safe Gambling' and a context menu will appear. There, you should select the 'Close Account' option, which you can confirm by entering your password.

🎲 How to use the freebet correctly?

Many bookmaker promotions offer freebets as a reward. But not all customers know how to use it. The sequence of actions is as follows: select the odds that meet the conditions of wagering the freebet, specify that you want to bet exactly freebet, and not cash. After betting, you will see "Freebet has been successfully applied" in a special field.

Artur Kislichenko Artur Kislichenko
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