888sport betting review 2023 - is it the best UK online bookmaker?

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Rather non-trivial methods conquered the market the company 888Sport which operates since 2008. At one time, its brand was represented by such famous players as Santiago Canizares and Ian Wright, and in the fifth year of its existence, the bookie has become the first non-US bettor who was able to enter the North American market legally. The betting organisation's request was granted by the Nevada Gambling Commission.

Our aim today is to take a detailed look at the betting company's current state of affairs. We will also focus on the domestic UK market, going over the most important criteria for assessing the quality of its operations.

Official website of 888Sport bookmaker

The homepage is very simple and very functional at the same time. The orange and black design doesn't strain the eye, and doesn't distract from the main thing: searching for odds. Concerning the usability 888Sport satisfies even the most demanding requests.

Seven language versions (Finnish, Spanish, German, Portuguese, Russian, English and French) enable the British diaspora from almost half of the European countries to feel at home here. The switching mechanism between languages is also well implemented, suitable even for newcomers.

For beginners on the online resource of the betting company 888Sport has a special section with the basic rules of betting. But experienced bettors can use the betting calculator which allows them to calculate potential winnings without risking real money.

The blog on the bookmaker's website has tips from tipsters, announcements of the most popular matches and forecasts from experienced analysts, which serve as great tips when choosing your final betting option. The sports statistics section deserves praise, as it looks at every event in great detail, under the microscope.

Security methods at 888Sport

When it comes to data protection and maintaining an overall high level of security, the company is unrivalled in the UK market. Understandably, having a Gambling Commission license comes with certain responsibilities. But 888Sport has gone further and also implemented security assurance principles and methods from services such as eCOGRA, Cyber Patrol and GamBlock. The latter two are parental controls, but are also continuing to progress in making the internet more secure.

Filters for further material usage are also available for each customer to customise individually. The site keeps statistics on the time that is your "working time", i.e. the period when you are most active in betting. You can initially set your financial limits per day, week, month and even year.

Welcome Bonus from 888 Sport

The 888Sport New Customer Bonus is only available to those making their first deposit through methods other than PayPal, Paysafe, Neteller, Entropay and Skrill. By entering the relevant promo code, the bettor is able to claim a £30 freebet. To do so, you need to make a deposit of at least £10 and then wager at odds of £1.50 or more on the same amount.

It's worth noting that the welcome bonus is limited to 7 days. Even if you win the bonus, you won't be able to claim the freebet itself. However, the profit that you could earn from the bonus is available for external payments.

Promo codes

As far as sports betting is concerned, there are two types of promotional codes that you can use to reward your customers. With promo code 30fFB, a bonus of the equivalent of £30 becomes available. If you enter the combination TOP100 when registering, you'll get £100 immediately to your deposit. Of course, all of this is only in symbiosis with the main list of terms and conditions of the specific bonus offer. 

Offers for current clients

In addition to the loyalty club, which is constantly running in different ways, current users of the betting product from 888 Sport have the opportunity to receive a daily £5 free bet. True, to do so, you have to wager an amount twice as high, and still find odds of 4.00 or higher to be successful. This is how the bookmaker's office rewards brave players. Keep in mind that this bonus will burn out after seven days if you don't use it.

Loyalty Club

The VIP Club rewards programme offers a cumulative rewards scheme, which is based on the customer's activity. Up to £50 in cash is given back to selected users once a week. But in order to get the most cashback, you have to scroll quite a bit as well. Specifically, we're talking about an amount of £3,000, or its equivalent in another currency. Only bets placed in markets with minimum odds of 1.50 and above will take part in the offer.

Big Bet Bounty

This type of bonus is all about betting, with users competing on the success of their multi-step bets. The maximum weekly reward is £888 per customer. Well, the Big Bet Bounty has a total prize pool of £2,000.

Mobile App of 888Sport

Not the most ideal option for mobile betting, but satisfies all basic customer needs. The navigation in the mobile app is user-friendly, but the occasional hiccups when loading the line are still a bit annoying. The performance level also leaves a lot to be desired, which raises questions for the developers. Our verdict is simple enough - the mobile application on iOS and the Android cannot be called a strong point of 888Sport.

Additional features

There is a list of things about the gameplay that, at first glance, have little impact on the overall experience, but are in fact important. Seasoned bettors will soon notice the difference between bookies who have a lot to offer in this area and those who shy away from introducing additional features for their customers.

Live Streaming

Live streaming events on 888 Sport's website and mobile app are only available in the horse racing betting markets. You'll need to wager £1 or more on the race you wish to watch online. On some occasions streaming is also available for users who have placed a token bet of 50p.

Bet Builder

If you are missing any markets, or have an idea which you feel should be considered by the betting operator, offer your odds options via the Bet Builder functionality. There is a high level of interest in the grandees' absentee matches, which can be created using the builder. If Manchester City and Liverpool play in parallel against teams of a similar level, for instance, their physical 'match' will draw a lot of interest, even if it's not on the official schedule.

Cash Out

For all verified customers of the 888Sport bookmaker's office, an early bet cash-out feature is available. The slight disadvantage of its operation is that it is not possible to cash out a part of the bet amount. But even without this feature, having this functionality improves your overall betting experience.

Final say

The leading position of 888Sport in terms of data protection and overall transaction security is beyond doubt. Also at a good level is the odds line, statistics section and user blog on the site. But the mobile application is the bookmaker's Achilles' heel. Yet it leaves much to be desired in terms of quality and speed, both for Android and iOS devices.



There are three steps to registering with the bookmaker, each of which involves entering your personal details as well as being clever enough to come up with a rather complicated access password. The client will enter their name, surname, place of residence and date of birth straight away. It is also the phase where they have to specify their gender and leave their contact details - email address and mobile phone number.

The second stage is when a new 888 Sport member creates a game account and comes up with a username and password, along with a secret question and answer in a special secret form. Also, at this point you need to decide on the currency of your player account, which you won't be able to change later on. There are four options available for UK residents:

  • pound sterling;
  • U.S. dollar;
  • Euro;
  • Swedish Krona.

The bookmaker will not require you to make a mandatory deposit during registration. Nor is there any restriction on how quickly you can make your first deposit with 888Sport.

Restrictions on registration

British residents who wish to become a client of 888 Sport must be of legal age. A bank account will also be required where bonus offers will be paid out.

Verifing methods

A customer of 888Sport bookmaker's office is required to upload colour copies of his/her identification and recent utility bill in order to verify that he/she is a real person. The latter will be proof of the place of registration and will literally immediately open the user up to receiving payouts from their betting account.


You can make deposits using twelve methods (VISA & MasterCard, Trustly, PayPal, ecoPayZ, NeoSurf, iDebit, MuchBetter, Skrill, Apple Pay, NETELLER & Bank Transfer). For all of them the minimum deposit amount is £10. There is no commission and 80% of the methods have a maximum wait time of 10 minutes. Only bank transfer, or deposit in Trustly system can wait longer.

In terms of external payouts, the number of channels is limited to seven - bank Master Card, Trustly, Apple Pay and NeoSurf wallets are no longer available. The minimum payment order is also £10 and the bookmaker will not charge an additional fee. But the waiting time for funds increases, sometimes up to 6 days. In practice, however, withdrawals from your 888Sport gaming account are much quicker.

Please note that according to the laws of the UK, the player can only use debit cards to interact with online bookies. Under no circumstances may credit funds be used for this purpose. These restrictions are made as part of the responsible gaming policy.

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Pre-match line

You will find a good number of markets on the bookmaker's website and the mobile app. You may even find some that the competition does not have. For instance, a top league football match may have up to 385 odds and that is in the prematch only!  

As for sports, even exotic ones, the selection at 888Sport is also very solid. Usually with such a wide spread the odds suffer, but even here we cannot find any lapses. Elementary overround calculations give us an understanding that the bookmaker's office margin is 4.5% to 6% for football games, even for the countries and championships which are far from being popular.

If desired, 888Sport customers are able to change the appearance of the odds. European, fractional and American types are available, which will only increase the degree of comfort for people from all over the world who are going to play here. 

LIVE betting mode

What cannot be done in live mode, but can be done in outright markets, is betting on talk shows, political events and the Movie Academy Awards, for example. For everything else, betting is available during the event, with the match coverage also being of sufficient quality.

Clicking on a specific event will open its in-play statistics and match centre graphics. Updated odds are also additionally highlighted, which helps 888Sport customers keep track of the dynamics of the quotes. The 'Starting Soon' section keeps a spread of the fixtures that are about to start. It can also help you plan your bets ahead by strategising further.

Betting on esport

A word or two about eSports. On the one hand, the bookie isn't forgetting even such under-reported disciplines in esport as Call of Duty, Magic: The Gathering, Overwatch and Rainbow 6. On the other hand, the level of involvement and the line-up could still have been better. And the size of the odds sometimes leaves a less-than-positive impression.


The customer support languages on 888Sport are twice as many as there are gambling account currencies available, which is 8. Customer support is available twenty-four hours a day and various channels of communication are also available. As of August 2023, there is no option to use social media to communicate with employees. But the three remaining channels, among the popular ones (e-mail, phone and live chat) are always at your service.

In order to save time and morale, the company's resources also have a separate FAQ section with the most frequently asked questions and the answers to them. So if you have any difficulties, first of all enquire in this section, the answer may be found instantly.

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Questions and answers

🎲 Can I delete my account, and how can I do this?

This function is available in two ways. Firstly, you can go to your account menu, click on your balance and select the "Close My Account" option. The second method is to contact support with an identical request.

🎲 What does the size of the maximum bet on a particular market depend on?

This parameter does not depend on the betting market itself, it mostly concerns the dynamics of the client's game and his renown on the bookmaker's website. If the user has not been found guilty of any frauds, he should not have any problems with the maximums.

🎲 Can i bet on three variants on accas?

No, the acca function is activated at 888Sport after adding a minimum of four events in one betting slip.

🎲 How long do I have to wait for the payment from my account?

From a few minutes to 8 days, depending on the payment method you select. The fastest payment methods are NETELLER, Skrill and MuchBetter. But they don't take part in bookmaker's Welcome Offer, so think twice, do you really need fast transaction processing?

🎲 Can I withdraw money from my account through different channels than the ones used for deposits?

No, withdrawals are made using the same details that have already been used for deposits on the website or in the 888 Sport mobile app.

Artur Kislichenko Artur Kislichenko
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