UK Betting Market Promotion Ranking 2023
As part of their work on the Internet, bookmakers do not stand aside from the processes and attract new customers through periodic betting promotions. There is also a cohort of offers for experienced bettors, which bookies use in order to maintain a high level of attention to themselves and interest from existing customers.
Bonus offers can be of various types. For example, you are offered the maximum odds, a refund of part of the lost money from each bet, or a risk-free bet. There are also offers that are a guarantee of the highest quotes, or additional spins in an online casino. All this depends on the specifics of the activities of a particular bookmaker in the UK market. Our project tried to collect all the offers in one place, where, using filters, you can quickly and conveniently view the rating for certain aspects of the activity of betting companies.
What types of betting promo campaigns are there
Above, you have already seen how diverse the world of betting is in the context of betting promotions and bonus policies of bookmakers. Next, we will look at the options that new bookmaker clients most often face.
New Player Bonus
In the case of reliable bookies, the amount and conditions of the welcome offer to new customers are always clearly agreed upon and known in advance. In some cases, you will need a promotional code, or it will simply give you access to an additional discount or cashback. Most often, as part of the bonus, new players are offered to make a minimum deposit, for which they will receive a free bet of 100% or more. There are practically no introductory welcome offers left on the market that do not require the user to replenish the account.
Accas Bonus
Acca-type bets have gained popularity at the parlay level. Separate offers from bookmakers allow you to get additional profit. The amount of such bonuses grows depending on the success of the bettor. Also, in the conditions of the betting promotion, the minimum odds and other features are clearly defined.
Account insurance
This is a slightly different type of bonus for accas, which implies compensation if one of the events in the chain did not work and for this reason the entire accumulator bet was unsuccessful. The client receives a reward in the form of a cashback of a part of the lost amount. Often, these bonuses are provided on the football markets, but it will not be superfluous to check the conditions.
Improved Odds
Sometimes, for important football matches, British bookmakers use a type of encouragement for their users in the form of growing odds. These quotes may be of minimal benefit to the organizer of the bet, but their size is higher than the market average. As a possible limitation, reduced maximums for the bet amount on a similar odds are possible, which also needs to be taken into account.
Freebet
A well-known type of best betting promotion, which in any case has been tried at least once by every British bettor. Globally, free bets can be divided into three types: for new bookmaker users, for existing customers, and also outstanding as a reward for frequent bets, or a large amount of amounts lost by the client.
Cashback
As of the first half of 2023, UK bookmakers offer fewer offers with money back than free bets, but they still exist. It is especially pleasant to receive a small payout at the moment when your bet did not play because of a trifle, and even the organizer of the bet understands this. Such marketing moves significantly increase the degree of customer loyalty to specific bookmakers.
No Bet No Runner
In the case of betting on horse racing, especially when it comes to the National Series, UK bookmakers refund money for a bet on a horse that was withdrawn at the last moment. Of course, these offers are not available from all companies. That is why it will be useful to monitor their presence on the website of our project. Refunds can be made both in cash to the game account and in the form of a free bet.
Guaranteed profitable odds
Another bonus offer that most often concerns horse racing. If in the process of accepting bets on a certain market there was an increase in odds, and you bet with a lower value, then the payment will be made at the maximum level. And to all bettors, without exception.